Collect the variable data
We start by identifying the traits of the individuals in your audience to use as variables, such as age and gender or more specifically, their favorite sport’s team.
Convince people to visit
Next, we use the variable data to compose a mailing with relevant content and images. The postcards capture attention and convince people to visit a personalized website to find out more.
Connect with the prospect
Once on their personalized website, prospects are encouraged to take a brief survey, allowing you to connect with them and gather more in-depth information.
Communicate your message
Finally, you or your sales team can communicate with prospects using detailed lead reports on the PULP personalized dashboard. The dashboard gives access to real-time quantitative reports to view campaign data and determine your return on investment. |